My Swiss ARMY Knife
BRAND STORY
Burger fresh believes a great burger is more than just a meal, it is a moment.
Born from a love for comfort food and genuine connection, Burger fresh sets out to create more than just another burger joint. Burger fresh wanted to build a place where everyone feels welcome, where every craving is heard, and where every bite leaves consumers smiling long after the last chew.
From the very beginning, burger fresh have made it a mission to serve more than just incredible burgers. Burger fresh serves kindness, comfort, and care with a side of tasty fries. Whether consumers are craving something classic or custom built to fit consumer’s taste, Burger fresh makes it happen. No two customers are the same, and neither are their burgers. That’s why burger fresh listens closely, adapt quickly, and treat every consumer’s order with priority because consumers are indeed important.
Burger fresh don’t just make burgers. Burger fresh makes people feel seen. Burger fresh makes friends, and Burger fresh makes memories.
Come hungry. Leave happy. Come back for more.
That’s a promise.
MISSION
To serve unforgettable burgers crafted with care, tailored to every individual taste, and delivered with warmth, respect, and genuine hospitality. Burger fresh is committed to creating a welcoming experience where every customer feels valued and leaves with a smile.
VISION
To be the most loved and remembered burger brand known not just for it’s delicious food, but for the way it makes every customer feel seen, heard, and at home.
LOGO CONCEPT ONE
The font is inspired by the brand’s purpose, feel and appearance. Burger Fresh is perceived as an accommodating and friendly brand
The reference images helped in ensuring that the contents of the brand is consistent and represented
LOGO REFERENCE
Realistic reference image used in creating the brand identity image
2D Drawing of the brand identity image
The peculiarity of the brand image is key in the presentation of the brand identity. The Sole purpose is to communicate the function of the brand to it’s potential consumers
COLOUR
Colour
PAYOFF
“Yummy and fresh, everyday”, a payoff/slogan that makes a promise without basically spelling it out as “we promise”, “promises” or “promising”.
The reason behind this new payoff/slogan is to seal their proposed commitment to their new and, existing consumers.
This new payoff/slogan will redefine burger fresh’s commitment and services to it’s target customers and in a long term create a large client base of loyal customers.
LOGO CONCEPT ONE OPTIONS
Option one
Option two
LOGO CONCEPT TWO
The font is inspired by the simple and accommodating qualities of the brand
The same reference image description in concept one, applys to concept two.
LOGO REFERENCE
Realistic reference image used in creating the brand identity image
2D Drawing of the brand identity image
The shift from concept one brand identity to concept two brand identity reveal the significance and purpose of both ideas. concept one present the content of the brand while concept two reveals the same content of brand.
COLOUR
PAYOFF
Same Payoff as “Concept one” applies to concept two
LOGO CONCEPT TWO OPTIONS
Option one
Option two
CLICK TO VIEW BURGER FRESH PUBLICITY DESIGN
Flyer design, Billboard design, Busstop advert display design
Interested in working together, or you require my services.
