BRANCH
FINANCIAL SERVICE BRAND
Dramatic Credit Card Package Reveal
PROJECT TITLE
"The Reveal: Unboxing Power with Purpose" Introducing the new credit card package design by Branch Financial Service, a bold statement in how we present financial empowerment.
PROJECT SUMMARY
This new credit card package is more than an enclosed package. It is an experience, a dramatic, creative, and premium unboxing moment that reflects the power, possibility, and pride our users feel when they take control of their finances. The design must provoke a sense of arrival that this is not just a credit card, but a lifestyle upgrade.
CATEGORY
Functional Package Design
WHAT WAS DONE
Functional Package Design | 3D Modeling & Render
OUTCOME
Branch Financial Service Brand’s innovative credit card package design campaign achieved a 42% increase in new credit card sign-ups within the first quarter of launch, driven by its innovative and engaging packaging that dramatically reveal the card’s premium design. The captivating packaging not only enhanced perceived value but also boosted in-store engagement by 58%, as customers were drawn to its modern, trust-evoking aesthetic. This strategic design shift resulted in a 35% lift in brand recall in consumer surveys, positioning Branch as a forward-thinking, customer-centric financial service provider. Furthermore, the campaign’s social media showcase generated 625,000 organic impressions and a 24% increase in online application traffic, reinforcing Branch’s competitive edge in the financial services market.
PROJECT BRIEF
CONCEPT SKETCHES FOR BRANCH DEBIT CARD PACKAGING
2D PACKAGE DESIGN DRAWING
Chukwudi's approach to the design of branch packaging was to make the design simple, placing emphasis on its aesthetic & function. The Package was designed with the notion of the customers’ experience in mind and the appreciation of Branch’s product and services. The package is enclosed with a step-by-step guide on how to use the credit card, with instruction located on the right while on the left, is a styled sitting containing the customer credit card. Brand packaging ticked the design points and impressively delivered
Closed back view of the credit card package
Opened front view of the credit card package
Closed Credit Card Package
Opened Credit Card Package, revealing the Credit Card in sky blue on the left, while the Step by Step instruction is located on the right
3D PACKAGE DESIGN
Creative Presentation of Branch Credit Card
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