BRANCH
FINANCIAL SERVICE BRAND
CLIENT
Branch
PROJECT BRIEF
The project brief was to design and develop a creative package for the debit card compartment which creates excitement at the point of the debit card reveal
CATEGORY
Functional Package Design
WHAT WAS DONE
Functional Package Design | 3D Modeling & Render
PURPOSE
The Package was creatively designed to present customers with an unforgettable experience and delight for branch debit card services, and introducing a creative and aesthetic function to the way the debit card is being used through the step-by-step guide on the package
OUTCOME
In April 2024, Branch Micro Finance Bank was named "Best Neobank" at the 10th Africa Bank Summit 2.0 held in Nairobi. while in late 2022, Branch won the Innovation in Digital Lending Award. To name a few of branch's achievements, branch has grown impressively over the years, delivering on it's promises and customer satisfaction
2D PACKAGE DESIGN
Chukwudi's approach to the design of branch packaging was to make the design simple, placing focus on its aesthetic & function. The Package was designed with the notion of the customers’ experience in mind and the appreciation of Branch’s product and services. The package is enclosed with a step-by-step guide on how to use the debit card, with instruction located on the right while on the left, is a styled seating containing the customer debit card. Brand packaging ticked the design points and impressively delivered
Closed Debit Card Package
Opened Debit Card Package, revealing the Debit Card in sky blue on the left, while the Step by Step instruction is located on the right
3D PACKAGE DESIGN
Creative Presentation of Branch Debit Card
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