Destination Express, a trusted tour and guide company, curates tailored travel experiences organising trips, providing insightful history and cultural context, and ensuring smooth logistics. Their next step is to create engaging postcards, brochures, and maps that not only showcase United Kingdom’s attractions but also strengthen their brand identity as the go-to choice for guided tours. These materials will serve as both souvenirs and practical guides, ensuring visitors leave with memories that last and information that empowers them to explore with confidence.
VISION
“To be the most trusted and inspiring travel companion, showcasing the beauty, history, and culture of every destination while creating unforgettable journeys that connect people, places, and stories.”
MISSION
“At Destination Express, we are committed to delivering authentic, enriching, and seamless travel experiences. We design personalized itineraries, provide expert guidance, and share local insights that spark curiosity, deepen cultural understanding, and create lasting memories for every traveler.”
Project Creative Brief
CONCEPT ONE
Creative Development
Brochure Design
Concept One (Cover Design Idea Sketches)
Sketched Ideas
Selected idea for further development
Front Cover
Ideas Creatively put together through the use of Graphic Design tools
Graphic Design Prototype
Graphic Design Prototype
Booklet Plan
Sketch for the inside content pages
Ideas Creatively put together through the use of Graphic Design tools
Prototype of the inside Content Pages
Booklet Plan
Sketch for the outside content pages
Ideas Creatively put together through the use of Graphic Design tools
Prototype of the Front, & Back Content Pages
CONCEPT TWO
Creative Development
Brochure Design
Concept Two (Cover Design Idea Sketches)
Sketched Ideas
Selected idea for further development
Front Cover
Ideas Creatively put together through the use of Graphic Design tools
Graphic Design Prototype
Booklet Plan
Sketch for the inside content pages
Ideas Creatively put together through the use of Graphic Design tools
Prototype of the inside Content Pages
Booklet Plan
Sketch for the outside content pages
Ideas Creatively put together through the use of Graphic Design tools
Prototype of the Front, & Back Content Pages
CONCEPT THREE
Creative Development
Brochure Design
Concept Three (Cover Design Idea Sketches)
Sketched Ideas
Selected idea for further development
Front Cover
Ideas Creatively put together through the use of Graphic Design tools
Graphic Design Prototype
Booklet Plan
Sketch for the inside content pages
Ideas Creatively put together through the use of Graphic Design tools
Prototype of the inside Content Pages
Booklet Plan
Sketch for the outside content pages
Ideas Creatively put together through the use of Graphic Design tools
Prototype of the Front, & Back Content Pages
CONCEPT FOUR
Creative Development
Brochure Design
Concept Four (Cover Design Idea Sketches)
Sketched Ideas
Selected idea for further development
Front Cover
Ideas Creatively put together through the use of Graphic Design tools
Graphic Design Prototype
Booklet Plan
Sketch for the inside content pages
Ideas Creatively put together through the use of Graphic Design tools
Prototype of the inside Content Pages
Booklet Plan
Sketch for the outside content pages
Ideas Creatively put together through the use of Graphic Design tools