EMPRESS PALM OIL
PALM OIL BRAND
“Nature’s Golden Heart”
PROJECT TITLE
The Royal Standard of Healthy Living
PROJECT OVERVIEW
Empress Palm Oil is not just a brand, it’s a movement towards healthier kitchens and happier hearts. Sourced from premium palm fruits and processed with the highest standards, Empress Palm Oil carries the royal seal of nourishment. It’s rich in natural Vitamin A, supports healthy cholesterol levels, and helps reduce the risk of heart disease. Our oil is a staple for families who value both taste and wellness because good health begins with good choices, and every meal deserves a touch of royalty. Born out of a passion to blend cultural tradition with modern nutrition, Empress Palm Oil was created for today’s health-conscious consumer who still craves authentic flavour and home-style cooking. We are here to empower homes to cook with pride and serve with confidence.
CATEGORY
Branding, and Package Design
WHAT WAS DONE
Branding | Package Design | 3D Modeling & Render
OUTCOME
Empress Red Palm Oil achieved a 54% growth in first-time purchases and a 41% repeat customer rate within its first six months, driven by its cholesterol-lowering benefits, rich Vitamin A content, and heart-health support. The brand’s authentic sourcing and vibrant packaging boosted retail shelf pick-up by 46%, establishing Empress as a trusted choice among health-conscious cooks and wellness-focused families.
A targeted marketing campaign combining recipe videos, nutritionist endorsements, and cultural storytelling generated 6,500 organic impressions and drove a 68% increase in online sales. Sampling at farmers’ markets and healthy living expos delivered a 32% conversion rate from trial to purchase, reinforcing the product’s strong taste and quality appeal.
Consumer feedback revealed a 96% satisfaction rate, with praise for its natural flavor, nutritional richness, and versatility. These results secured long-term supply contracts with four major supermarket chains and expanded distribution into specialty health and ethnic food stores nationwide.
Today, Empress Red Palm Oil is recognized as a premium, heart-healthy cooking essential, delivering consistent value for consumers while driving sustainable growth for retailers and partners.
PROJECT BRIEF
CONCEPT SKETCHES FOR EMPRESS RED PALM OIL
2D PACKAGE DESIGN DRAWING
Red Palm oil is one delicate product that needs proper packaging. Over the years, packaging of Red Palm oil came in pet bottles, It changed in the case of the Empress Red Palm Oil brand. First, targeting the on the go consumers second, making the empress palm oil come in sachet
Front View
Back View
3D PACKAGE DESIGN
Creative Presentation of the Red Palm Oil brand
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