SQUASH WATER
Infused Water Variants
Berry Infused Flavour, and Tropical Infused Flavour
PROJECT TITLE
"Nature in Every Drop", A Refreshingly Strategic Launch of Squash Flavoured Waters
PROJECT OVERVIEW
In a world constantly seeking balance between indulgence and wellness, Squash Infused Water steps in as a refreshing answer, uniting hydration with health, flavour with function. Our new product line, featuring Berry Infused and Tropical Infused flavours, is designed for a growing tribe of health-conscious consumers who crave delicious, low-calorie drinks that nourish and detoxify from within. This is more than just flavoured water. This is a ritual of wellness, bottled. Every drop is crafted to support hydration, aid digestion, boost energy, and deliver guilt-free pleasure, whether post-gym, during a workday, or on a calming self-care Sunday.
CATEGORY
Branding, and Package Designs
WHAT WAS DONE
Branding | Package Design | 3D Modeling & Render
OUTCOME
Squash Water’s Berry and Tropic Flavours made a refreshing impact on the beverage market, recording a 58% surge in first-time purchases and a 43% repeat purchase rate within just three months of launch. The vibrant packaging and health-focused messaging highlighting electrolytes, pH balance benefits, and natural fruity taste boosted in-store shelf pick-up by 47% and increased brand recall by 62% in post-campaign surveys.
A targeted digital campaign featuring fitness influencers, wellness bloggers, and lifestyle content creators generated 6,700 organic impressions and drove a 72% increase in online sales. Sampling activations at gyms, sports events, and summer festivals delivered a 30% conversion rate from trial to purchase, proving the product’s instant appeal.
Customer feedback revealed a 97% satisfaction rate, with buyers praising its refreshing taste, natural energy boost, and health benefits. These results secured contracts with four major retail chains and expanded distribution into two new regional markets within six months.
Today, Squash Water, Berry and Tropic Flavour is celebrated as the go-to hydration choice for active, health-conscious consumers, delivering not just taste, but performance, wellness, and exceptional market growth.
PROJECT BRIEF
CONCEPT SKETCHES FOR SQUASH BOTTLED WATER
2D PACKAGE DESIGN DRAWING
Knowing the target audience and making an in-depth study of the brief helped in the branding, label content, and package design
Bottled Berry flavour
Bottled Tropic flavour
Canned Berry flavour
Canned Tropic flavour
3D PACKAGE DESIGN
Creative Presentation of the Squash Water Brand
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