AMOROUS
AMOROUS MEN'S CARE
Men’s Shower Gel & Shaving Cream
PROJECT TITLE
Leave a Mark Without Saying a Word
PROJECT PURPOSE & CONCEPT
The name Amorous was chosen to stir emotion, attraction, and identity. It signifies a man who is deeply in tune with his sense of style, scent, and presence. The slogan, “Leave a Mark Without Saying a Word,” reflects the silent power of confidence where your aura, not your words, defines your influence. The visual language of the product is just as intentional. The label design is clean, minimalist, yet richly masculine inspired by modern art, haute couture, and luxury colognes. The packaging makes use of a matte black finish with metallic accents and debossed typography to create a tactile and visual experience that whispers sophistication.
CATEGORY
Branding, and Package Design
WHAT WAS DONE
Branding | Package Design | 3D Modeling & Render
OUTCOME
Amorous Men’s Shower Gel and Shaving Cream achieved a 60% sales increase within the first quarter of launch, driven by its sleek masculine packaging, invigorating scent profile, and skin-friendly, hydrating formula. The dual product launch campaign attracted over 5,200 online impressions and generated a 45% growth in repeat purchases, cementing brand loyalty among style-conscious and grooming-focused men.
Strategic placements in gyms, barbershops, and men’s lifestyle stores boosted trial rates by 35%, while influencer collaborations and lifestyle features in men’s magazines positioned Amorous as a premium yet accessible grooming essential.
Customer satisfaction surveys reported a 94% approval rating, with users praising its long-lasting fragrance, smooth shaving performance, and skin-nourishing qualities. These strong consumer endorsements led to distribution partnerships with three national retail chains and a 50% increase in wholesale demand from boutique grooming retailers.
Today, Amorous Men’s Shower Gel and Shaving Cream stand as symbols of confidence, style, and performance, delivering grooming excellence that translates into repeat business, brand advocacy, and undeniable market growth.
PROJECT BRIEF
CONCEPT SKETCHES FOR AMOROUS PACKAGING
2D PACKAGE DESIGN DRAWING
Arriving at the desired results were simply strategic. Making informed market research, which had to do with the gathering of analyzed data, helped in naming of the brand, slogan, package color and content
Front view
3D PACKAGE DESIGN
Creative Presentation of the Amorous Brand
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