SWEET SOUTHERN
PLANTAIN FLOUR BRAND
PROJECT TITLE
Goodness You Can See, Benefits You Can Feel
PACKAGING INSIGHT: THE POWER OF TRANSPARENCY
A see-through window is integrated into the packaging design, not just as a creative choice but as a trust strategy. In a market filled with additives and hidden mixes, this transparent area allows customers to visibly inspect the product.
* It builds confidence.
* It validates purity.
* It gives the customer control.
Seeing the rich, natural texture and color of the plantain flour instantly communicates quality. It removes doubt and invites connection — because what you see is what you get.
KEY HEALTH BENEFITS
Reduces blood glucose levels – ideal for diabetic and pre-diabetic diets Contains antioxidant compounds – helps prevent degenerative diseases Provides essential vitamins (A, C, B6, potassium, magnesium) Helps prevent colon cancer – thanks to its resistant starch and fiber Lowers triglycerides and supports cardiovascular health This isn’t just flour; it’s a functional food, designed to serve both the table and the body.
CATEGORY
Branding, and Package Design
WHAT WAS DONE
Branding | Package Design | 3D Modeling & Render
OUTCOME
Sweet Southern Plantain Flour made an impressive market breakthrough, recording a 52% rise in first-time purchases and a 40% repeat customer rate within its first six months of launch. The innovative packaging featuring a clear see-through window that allows buyers to inspect the product’s purity boosted consumer trust and impulse buying by 48% in retail outlets.
Through strategic health-focused marketing campaigns, the brand reached over 76,000 targeted consumers online, leading to a 75% growth in e-commerce sales and earning strong engagement from health-conscious individuals, diabetic-friendly food seekers, and gluten-free diet followers.
Customer surveys revealed a 96% satisfaction rate, with buyers praising its rich nutritional benefits, smooth texture, and versatility in both traditional and modern recipes. This loyalty translated into partnerships with major health food distributors and specialty stores, expanding the brand’s reach to three new regional markets.
Today, Sweet Southern Plantain Flour is celebrated as a trusted, health-empowering pantry staple delivering on its promise of wellness, quality, and taste while driving consistent returns for retailers and stakeholders alike.
PROJECT BRIEF
CONCEPT SKETCHES FOR SWEET SOUTHERN PLANTAIN FLOUR PACKAGING
2D PACKAGE DESIGN DRAWING
The idea behind Chukwudi's package design for Sweet Southern Plantain Flour is to create color harmony, highlight the product benefits and create an opportunity for trust and validation. All the above mentioned was ticked
Front View
Back View
3D PACKAGE DESIGN
Creative Presentation of the Sweet Southern Plantain Flour Brand
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