DELISH TOMATO MIX
TOMATO MIX BRAND
A Fresh Take on Purity and Packaging
PROJECT TITLE
Delish Tomato Mix; Purely Visible, Elegantly Packaged
PROJECT SUMMARY
Delish Tomato Mix is more than just a kitchen staple, it’s a celebration of purity, freshness, and design elegance. In a market saturated with overprocessed and overly branded products, Delish emerges with quiet confidence: letting the natural richness of its tomato content speak for itself, while the minimalist yet bold packaging wins the consumer’s trust at first glance. With the introduction of a new packaging direction, Delish brings together clarity, simplicity, and refined taste.
PROJECT BACKGROUND
In today’s conscious consumer landscape, trust is transparency, literally. The updated packaging for Delish Tomato Mix features a crystal-clear glass container, boldly revealing the pure, vibrant tomato content within. Topped with a sleek matte black lid and a carefully designed black label, the overall look delivers a message of quality, clarity, and class. Every visual element from the font choice to the color hierarchy has been strategically informed by consumer insights. Consumers told us they wanted to see what they’re buying, trust its freshness, and feel confident placing it on their shelves or gifting it as part of a gourmet selection. The graphic design approach was deliberately kept simple, modern, and attractive, avoiding clutter and instead amplifying impact through restraint.
CATEGORY
Branding, and Package Design
WHAT WAS DONE
Branding | Graphic Design | Package Design | 3D Modeling & Render
OUTCOME
Delish Tomato Mix rapidly became a top-choice cooking essential, achieving a 45% surge in first-time purchases and an impressive 38% repeat customer rate within the first quarter of launch. The elegant black lid and label, paired with a crystal-clear glass jar revealing the rich, natural tomato blend, boosted in-store shelf pick-up by 50% through visual trust and instant appeal.
A targeted social media and influencer campaign generated 900,000+ organic impressions and drove a 70% increase in online orders within just two months. The packaging’s minimalist yet premium design, reinforcing Delish Tomato Mix as a quality-first, authenticity-driven brand.
Retail feedback confirmed a notable reduction in competitor switch-outs, as customers consistently chose Delish Tomato Mix over other brands for its uncompromised freshness, rich taste, and kitchen-ready convenience. This consumer loyalty led to partnerships with four major supermarket chains and a 25% increase in wholesale distribution reach.
Today, Delish Tomato Mix stands as a premium standard-bearer in the tomato products category trusted by home cooks, admired by chefs, and loved by every family table it graces.
PROJECT BRIEF
CONCEPT SKETCHES FOR DELISH TOMATO MIX PACKAGING
2D PACKAGE DESIGN DRAWING
Chukwudi's idea was eventually brought to light in the making of the Delish Tomato package design. The idea that was eventually achieved in the creation of the Delish Tomato Brand label design was the creating of a package design that resonates with the audience, stands out when displayed on shelves and robs shoulders with competing brand. Finally, communicates with ideal customers
Left view
Front view
Right view
3D PACKAGE DESIGN
Creative Presentation of the Delish Tomato Brand
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